Riverside Brands is a new and exciting one stop shop agent in the licensing and brand activation industry. We work with licensors, retailers, manufactures to ultimately bring licensed or branded product to market.
The management team is led by Ashley Holman who has a noted career within the licensing, retail and entertainment industry with extensive experience working within leading functions of the Licensing, Merchandising and Retail process. Working on some of the largest brands, product categories and activations in the world.
Representing both licensors and licensees, our team of seasoned “liaisons” has extensive experience in developing successful brand extension and licensing programs. Our collective experience includes activities with numerous high profile brands including lifestyle apparel brands such as Lacoste, Mudd Jeans, Nautica, Playboy, Liz Claiborne, Geoffrey Beene, Gloria Vanderbilt, Laura Ashley, JEEP, Converse and Skechers, entertainment giants such as Disney, Warner Bros., and New Line Cinema, and sports licensing with the NFL, NBA, NCAA, FIFA World Cup, and many more.
We have also worked with major retailers such as Macy’s, Target, Walmart, TJX Group, Hot Topic, Bed Bath and Beyond, Home Depot, Rooms To Go, Jo-Ann’s, David’s Bridal, HSN, QVC and many others.
We use our extensive network and relationships to build strong partnerships among brand owners, manufacturers and key retailers. By creating mutually beneficial relationships among all of the participants in the brand extension process, we are able to create innovative licensing and retail programs that bring long term value to our clients.
WE CONSIDER A LICENSING PROGRAM AS ANOTHER MEANS FOR CONSUMERS TO ENGAGE WITH THE BRAND IN MEANINGFUL, POSITIVE WAYS THAT WILL LIKELY DRIVE THEM TO BECOME FUTURE FANS
We have a long and successful history of identifying and creating new revenue streams for our clients, extending their brands into new products ranging from apparel to accessories, toys and games, home goods and more.
Our brand licensing activities are designed to fulfill the two complementary goals of revenue creation, without corresponding expenses of creating new divisions and new product categories, and brand enhancement without the expenses of advertising and promotion. Even experienced manufacturers can seek to rely on the expertise of licensing partners in specialized areas such as product design, sourcing, sales and distribution.
Our expertise are in the following sectors.
Brand & Manufacturer
Strategic Planning & Consulting
Brand Extension & Licensee Selection
Licensing Program Development
Negotiation and Contract Execution
Marketing & Creative
Branding & Identity Concept
Styleguides & Brand Books
Marketing Mix Plan / Concept
Retail Strategy & Brand Experience Services
Retail, Franchising & Dealership Service
E-Commerce & Digital Strategy
Brand & Promotional Collaborations
Brand Activation (Real-Estate/ Theme Park)
Legal & Financial
In-House Legal Team
Financial Analysis & Royalty Reporting
Brand Protection & Progam Audits
over all Platforms
Reaching out to new Customers
Enhanced Event Planning for your Brand
New Business Development
New Retail Sales
Leads to optimise your brand in new areas.
We have gathered a team of high profile experts – ranging from specialists in the field of product development, marketing, licensing and legal affairs, who will bring their experience, knowledge and passion to take your brand to new levels of success.
A brand & licensing executive with over 15 years direct experience within an agency & multi-national licensor capacity
2018’s #1 most influential UK licensor (Licensing.biz POWER 50)
Experience in the preschool, tween, teen & adult space
Best in class UK contact base across licensees, retailers & support companies
Managed in excess of £2bn in retail sales & closed multi-million £ contracts in the UK & across International markets
Experience in cross category retail promotions
Brand & category planning/development
Sales negotiation (licensee, preferred supplier & DTR models)
Product range planning
Retail sales & marketing
New business development
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